week 4

Week Four Exercise:
Analyse this commercial. In no more than 300 words, using the knowledge picked up from the reading materials above, argue if this commercial is effective or not.



The objective of this commercial is to promote a product they are selling. Which is a waterproof camera. That is the reason why their main objective venus is in the sea. The target audience could be a wide range, perhaps more to the youngsters on how they do the commercial.

The strategy they use is influence. Consumers would buy the product for frequent water activities and capture the moments in water. Emotions they use will be provocation, provoking the consumer only when its important to attract attention and the message is simple. The general tactics they use would be under attention category as it consist of surprise and humour, message is simple and no attitude change is needed. Definitely not selling the brand because humour is use primarily for well-known low-involvement products and relavant to the selling point.The media-specific tactics they've apply is video-based and some text structure have strive for high technical quality but at a low cost. The message of this ad is interesting prose; using drama and vivid examples to gain empathy, low-involvement product and weak arguements.

This is quite an effective commercial as it managed to keep the audience in suspense and end off with surprise and humour.
It is not draggy(appropriate timing) and message is simple. Drama and story-telling of this commercial is successful for a low-involvement product and uses humour to distract the weak arguements of the product.