SONARC EXERCISE
Among the commercials you have, picked and ananlyzed the spin, choose 2 that you think are most effective .
1.Define the target audience.
2.Describe how the spin was treated such that it becomes effective using models/ideas.(eg.color mood, various contrasts, genre, sound & etc.)

The Healthcare Advertisement:

1) the target audience would be the adults who are not kin to do exercise regularly.
2) the spin is created in a way that, it tells you by exercising can make you feel better in all kinds of ways. the colour moodboard they've used in this advertisement are mostly grey, and white. it gives the audience a quiet and calm feeling but yet humorous in terms of actions and sound. its like a surprise(!) after watching the clip. It is an effective advertisement as it had managed to capture the audience's attention and have it remembered.

The Car Commercial:

1) the target audience would be the drivers in the world!
2) the spin: telling us this car wouldn't make mistake. not even the slightest one.
(the tagline) The pursuit of perfection. potrays to us that, this car is perfect.
The colour mood board of the ad brings out the very classy feel; with the combination of shining black and the classy-ness the champagne glasses bring out. It makes everyone wanting to own the car. It is effective as it speaks alot within minutes. being an audience, it made me stayed on and watch. watch what the car can do.