Exercise ONE*
The different spins i've identified in newspaper:

LIFE! Newspaper Wednesday 17/10/07

A diet advertisement.
In this ad, the slimming centre are trying to convince the audience to go for treatments they've offered which can help them lose weight. With the additional of promotion and freebies they are going to give away.

Spin: These kind of slimming ad usually is not reliable because they didn't show nor tell the audience the side effects of the treatment OR the consequences behind it if failed to turn up regularly for the slimming sessions. Furthermore, the title of this slimming centre isn't well known at all, compare to slimming centres like Marie France body line and London slimming centre.

The Straits Times Newspaper Wednesday 17/10/07

Maggi Noodle advertisement.
This is an advertisement for a new flavour of instant noodle. Featuring the huge amount of 1.7billion sing dollar being invested on R&D (Reseach and Development) which had improved the enhancement of less salt, no trans fat as well as the absence of MSG. It had also won The Healthier Choice status from the Health Promotion Board.

Spin: No matter how healthy the ad had featured maggi noodle, due to scientific research, it still consist tons of chemicals inside. Chemicals that act as preservatives in colourings and taste that could last for a number of days or even weeks.

Taglines (spin):
1) "The World's First Refrigerator with LED Sunlight" Mitsubishi Electric
2) "Live The Epitome Of Refinement. The Sky Collection" condominium by One Shenton
3) "Transform with all theatries" M.A.C make up
4) "Like a beauty supplement for skin" Shiseido The Makeup
5) "Finally an ownership package that's as unqiue as you are" BMW 532i

Exercise TWO*
weekdays newspaper V.S weekend newspaper

Wed, Thurs, Fri :
The news they feature in the newspaper on these days are usually..
1) local news
2) news all around asia

Thurs: with the additional of grocery discounts/sale
Fri: with the additonal of electrical appliances discounts/sale
Sat: features more on interior designs, architecture and sales of furniture and new arrivals/designs in various shops.
Sun: compromise nearly every segment like..
- local and news happening in asia countries
- finance $
eg. investments, career and property
- sports
eg. soccer and F1 race
- internet
recommanded websites
- gen y
teenager segment.

Similarities among the weekdays and weekends:
obituaries
movie timings
pages and pages or advertisements