Class Assignments; Car Commercials.


spin: tough and unbreakable.

they are trying to say that this vehicle is tough, has the ability hold heavy weights and it'll still be one nice piece despite how badly it was treated.
This car commercial went into a comical approach which had successfuly brought the meaning of the ad across to the audience successfully.


This car commercial here is slightly different compare to the first one.
It shows the functions of the car(not completely though) and the swiftness.
It can be careful and fast at the same time.


spin: its faster then BMW X5

This car commercial uses a comparison method to approach the consumers.
It may convince the consumers as they compares with a better branding BMW X5
The speech in the commercial and the message that the manufacturer wanted to bring across is very clear.
esp the part: "true story?"
"true story!"


spin:

After watching the this commercial. I feel that it suits advanturous women.
the target audience of this ad would be the females.
It pampers the driver sitting in the car with those beautifully built-in auto functions etc.


This commercial did make me go WOW. It shows the self-parking function clearly and they place the most fragile things at the side of that parking lot. If A glass were to move just by a bit, it'll fall! It shows that the car can be very precise when it comes to auto parking. It look really convincing for consumers.



Write down what i think of consumerism towards the automobile is like in Singapore.

I think Singaporeans don't really go for brand when it comes to vehicles. As long as it bring conveniences in transportation wose, petrol saving, presentable and affordable prices. Nevertheless, most of Singaporeans do look for cars that suits their appearances or their occupation. Take a property agent for an example, if a client were to see his/her agent with a lousy ragged car, the agent will not receive a good impression from their client. And thus, the agent may not be able to clinch the deal. When the car is good, it will make the driver inside look even better!

Thank You.